Rihanna for River Island 2013- London Fashion Week

Rihanna, Rihanna, Rihanna.

There was an incredible amount of hype about this River Island collection and how the show would look. Unfortunately, for me, the hype did not live up to the finished results.

I'll be honest, I didn't expect amazing quality designs because she's a singer and a singer who designs may have the experience of being styled but what real experience do they have of designing items for the general public?

I've noticed a lot of people are also unhappy with the size 0 models in the show with no variation of body type. I totally agree with this seeing as River Island is the store she collaborated with and they offer sizes up to 16. For women who are above a size 6 or 8, like me, 90% of the clothes shown would be highly unflattering. For a high street collection, I fail to see how these looks are appealing to the majority of River Island customers. Surely, there should have been business behind the creative license?

I hate to say it, but I felt the clothes looked cheap. The thin straps and material, lack of embellishments or details. I know she was going for the "thrown on", effortless look but I don't think this was the right way to go about it. However, there are going to be megafans that will buy everything in sight because of who she is which is fine because I adore her, just not this collection.

In my mind, I expected some leather. Biker jackets, more skater skirts, ripped tights maybe and unsual shapes and hems. Instead, I saw very basic, inexpensive spaghetti strap dresses.

The only looks I didn't half mind were the sheer, floral chiffon ones and some of the high-slit, bodycon maxi skirts were quite nice with the satin finish.

Here, for example, I love the trousers and the cute floral print but what is going on with that bandeau? It's incredibly tacky and the model's hip bones frighten the living daylights out of me.

One look I did like- the neon yellow playsuit. It's fun and attention-grabbing, yet simple with a tie-up belt.

Now, the more I look at the plain, black strappy dresses the more I'm unsure of my thoughts. I think they're nice because they're simple and can be worn without effort but where's the spark?

I don't understand this look at all. Everything from the dungarees-with-a-twist look to the tonal change jeans is wrong to me.

I do like the striped skater skirt, I'd buy it. The blazer and bralet are also nice but all together?

Rihanna taking her bow at the end. Now she looked stunning, why didn't the models?

(Images courtesy of: graziadaily.co.uk and Elle UK)