Sunday, 12 October 2014

NOVO London: Effortlessly Elegant Fashion (+ A Special Giveaway!)

NOVO London is a stylish brand that prides itself on creating simple, yet beautiful pieces for fashion-forward women. 

All their pieces flatter the female body to ensure you feel sexy and confident, yet the concept of the brand is to make fashion effortless. Sometimes the show-stopping nature of an evening look actually comes from the carefully constructed details and the fit, rather than exaggerated prints or embellishments. 

I was lucky enough to have come across NOVO London at the Bloggers Love Fashion Week Day 2 Event where the lovely NOVO London ladies let me browse through some of their pieces and believe me, they were absolutely gorgeous! 



This dress is their Statement Shoulder dress which features an exposed back detail. I styled it with a pair of nude heels from M&S and my staple black clutch from Jasper Conran at Debenhams. Why? The dress really does all the talking. By teaming the dress with nude and black, the focus is kept on the figure-hugging fit and the edgy structure of the dress. 

Lucky for you guys, I'm running a competition on my Facebook Page for you to WIN this amazing dress! For details, please visit & like my page: The Rebirth of Fashion

With a red lip, slick ponytail, chunky necklace and nude heels, this model clearly knows how to work her Statement Dress. Look at how chic she looks! 



The back detail of this dress is honestly so beautiful and unique. I love it when brands really think about the small details as this can make a huge difference to the overall look. 

By using a statement structured fit, NOVO London have revamped our common conception of 'statement looks'. I often think of lots of sequins, embellishments, colour and prints, yet this dress creates a statement through its nipped in waist and streamline bottom. How innovative! 
If you liked this look, why not check out NOVO London's website & be sure to 'like' their Facebook page to keep up with all the updates!