Sunday, 14 February 2016

We Only Making the Highlights: Yeezy Season 3

A couple days ago Kanye West showcased the third season of his Yeezy collection with an exclusive listening party for The Life of Pablo. 

The hype about this show was absolutely insane. Literally everyone on my Twitter timeline was talking about it, even people who had no idea about Yeezy were getting hyped up. I think this time round, Kanye has seriously shown what a marketing genius he is. Combining both his fashion line and his new music in one event is just brilliant. Like the title of this post, I felt that Kanye's show was just full of 'highlights', à la his new track with Young Thug. 


Say what you want about Kanye but he is killing the game... even Naomi came out and strutted her stuff. 

He's built the contacts and he's really worked hard on this line by the looks of it. When Yeezy first launched I honestly wasn't sure if he was going to make it for several seasons because of all the controversy with his Sway interview etc. but let's be honest, it did him good. Any time he 'gets out of line' with his crazed tweets or statements about how he would like to be the creative director of Hermès it creates so much buzz in the atmosphere about Kanye and his brand. He is the king of 'omg' moments and I don't see him becoming irrelevant in a very, very long time.


As for the actual collection, I don't have all that much to say. Mostly he has stuck to the basic concepts of Yeezy being underwear as outerwear and that edgy sports-luxe vibe. I love the khaki distressed jumpers paired with tattered mini-skirts. Something about it is just hot to me. Some of the statement coats and jackets were nice too, like this cropped tan shearling one below. I can see that being worn nicely with a pair of black distressed jeans & perspex heel boots.


In all honesty, I'm actually less concerned about the clothes and more proud that he managed to pull this all off and create such a vibrant show. It really is one for the fashion history books if you think about it. BryanBoy, my all-time favourite fashion blogger, summed it up perfectly with his Facebook post: 'Zeitgeist! So relevant. So now!'


Ultimately, this show is all about culture.

The merging of different art forms. The almost 'wrong' picture of Anna Wintour sitting next to Kim Kardashian. The success of Kanye coming up from all his struggles and creating such a legacy. The idea of him nearly dying in 2002 and still trying to create music from a hospital bed as he came out of a coma. It's only now that I can truly understand the meaning behind 'Through the Wire' and respect him for what he's gone through and achieved.


I adore this picture below. It's so, so, so cute. I just loved seeing the Kardashian-Jenner clan being so carefree dancing to Kanye's music without fear. Just pure love and support. Oliver Rousteing obviously looking back at Kim like, 'God damn she is selling my shit right now'. Not to mention the STUNNING Balmain x Yeezy looks. I can't lie I just love the looks. I wish they weren't wearing animal fur though but I guess everyone has a choice.


Postmodernism at it's finest.

Extreme high-end glam furs meet streetwise beanies & torn mini-skirts. Fab.


One of the most surprising but lovely surprises of this show was seeing Lamar Odom there alongside Khloe! They look awfully cosy to me and I secretly wish that they reconcile and manage to salvage their relationship again. I mean it's a miracle he's even alive and I suppose in the worst of the worst traumas, love finds love and people manage to come together in beautiful ways. I just felt like there was a lot of love with this show all-round. The smiles didn't seem fake to me. There seemed to be a genuine sense of appreciation and family unity there. Maybe it's just me, I don't know.

Overall, I'm happy for Kanye's success and I hope he continues to build on this legacy. I think what we're witnessing now is a major historical landmark within the fashion industry that will be talked about in years to come.


Photos courtesy of Yeezy via Style.com.