Friday 29 November 2013

Kanye West Admits $13 Million Loss on Fashion Industry

Kanye West's recent radio interview on 'Sway in the Morning' sparked some controversy regarding his aggressiveness on the topic of fashion. 

When asked, "Why don't you do it yourself?" (regarding the self-production of a clothing line), Kanye repeatedly yelled "You ain't got the answers Sway!". Clearly, frustration built up and I believe it was quite ignorant of Sway to ask Kanye why he couldn't just start from scratch and build a whole empire in fashion by himself. The whole interview was a little bit too ignorant for my liking. Kanye is a talented and knowledgeable rapper, but even his knowledge wouldn't be sufficient enough to run a whole brand. Think about the aspects behind it all. Design, production, finances, marketing. The list goes on.

When I look at Kanye, I see somebody who doesn't want to restrict themselves to one career. He wants to be wholly involved in any aspect of the arts that allows him to express his creativity. As a rapper, Kanye is going to be looked at as a monetary idol in the fashion industry. His "relevancy", as he puts it, can sell millions. However, Kanye is not a full-time designer. He simply cannot put in all his energy into a fashion line. $13 million is what it took for Kanye to invest in his designs and try to conquer the industry.

I believe Kanye has the creative mindset to produce a killer line. I really do. I admire the passion he brings to the table when discussing fashion. He knows what he's talking about and I can see him going far, bringing uniqueness and originality to the forefront of his designs. I think he does need to understand that as a musician, the larger corporations are always going to "marginalise" him. Any brand within LVMH that works with him will probably not meet his expectations. Kanye wants to be the supreme ruler and have the utmost control over decisions but that's simply not going to happen.

What I'd like to see is a Kanye x Margiela collaboration. Now that would make fashion history.

Consistency is needed for Kanye to become a well-established name in fashion. When he debuted his Spring 2012 RTW collection, I was actually rather impressed. I loved the combination of the rough beats on the catwalk combined with a raw, powerful aesthetic. The clothes were heavy. Leather, fur and lots of glamour.

Daring cuts and random splashes of colour. Did some of the looks look too unpolished? Yes. He wasn't going to get it all right in the first go but if he finds a way to balance his ego with the industry, we could potentially be looking at some genius pieces in the future.

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