Well, this collection definitely isn't amazing and it's not worth obsessing over, in my opinion. I can see Rihanna's fan base buying a lot of the items for the sake of buying them, however. I suppose celebrity status will always conquer merchandise, no matter what it looks like.
Personally, I've bought 2 items from the collection and I'm questioning one of them now...
G4Life Sweat Dress- £50.00 |
G4Life Cropped Sweatshirt- £35.00 |
Aside from these items, there was quite a few items that just weren't realistically wearable to the average British girl or woman. Somehow, I just can't see myself walking around the streets of London in these glossy trousers, can you? Now, if Rihanna walked around in these... she'd somehow make it onto a "best dressed" list. Why? She's Rihanna. Rihanna can pull off anything, quite literally.
High-shine coated trousers- £50.00 |
Suede stiletto boots- £120.00 |
Overall, Rihanna's new collection is definitely better, but still doesn't have enough appeal to me. The items still all seem like things Rihanna would wear. Although that's the idea, successful celebrity collections have always intertwined personal style with subtleness. The neon yellows, PVC and the lack of pretty much anything that isn't cropped can definitely be off-putting for your average shopper in River Island. Definitely a hit and miss collection.